Tuesday, October 23, 2012

iOS App Engagement

According to Flurry Analytics, Communication and News apps are the most frequently used and have the highest retention rate. Weather, reference, and sports scores are not quite used as often each week, but are retained by more that 50% of people after 90 days.

Below is the Loyalty by App Category chart released:

I would be interesting to see how specific, more popular apps compare to the category averages. I would assume that Twitter and Facebook are used more that 9 times each week by the power users...the retention rate may be lower though.

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