Thursday, October 25, 2012

Apple 4Q2012 Announcement

This afternoon, Apple announced their fiscal 4th Quarter earnings for 2012 with much disappointment across the board with the expection of iPhone sales numbers.
  • Revenue: $36 billion versus $36 billion expected.
  • EPS: $8.67 versus $8.81 expected.
  • iPhone: 26.9 million versus 25.3 million expected.
  • iPad: 14 million versus 15 million expected (See below for explanation on this estimate).
  • Mac: 4.9 million versus 5 million expected.
  • iPod: 5.3 million versus 5.5 million expected.
Apple missed analyst expectations, analysts were all predicting that Apple sold 17.5 million iPads during the quarter. When Apple announced the iPad mini, it pre-announced 100 million iPads were sold a couple weeks ago..leading analysts to revise their numbers to 15 million. So Apple missed original expectations by 3.5 million, and pessimistic, revised expectations by 1 million.

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