Here is the LifeProof "Get nüüd" promo video for the iPad Lifeproof case.
WaterProof - Fully submerge to 6.6 feet / 2 meters for 30 minutes
ShockProof - Designed to withstand drops from 4 feet / 1.2 meters
DirtProof - Totally sealed from dirt and dust particles to the IP-68 rating
SnowProof - Fully enclosed to keep out all melting snow and ice to the IP-68 rating