Tuesday, January 31, 2012

iPad Average Selling Price


Last week, Apple reported that over 15 million iPads and 37 million iPhones were sold in Q1 2012 with quarterly revenue of more than $46 billion. With the iPad production cost being under $300 nearly a year ago, Apple can certainly afford to drop the price a little with the introduction of the iPad 3.


The pricing structure for the iPad (and iPad 2) has not changed, but the average purchase price according to the number of units sold and the revenue earned has dropped to under $600 again.

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