Wednesday, September 28, 2011

Retailers Beginning To Love Online Shoppers With Tablets

Maybe it is the App Store mentality, the inherent wealth of a tablet user, or possibly it is the convenienence of the iPad. Online retailers have found that people using an iPad and other tablet are more likely to make a purchase. On average, the tablet user is also going to spend over 10% more on each purchase.

Less than 10% of online shoppers own a tablet, but this will likely change with the popularity of the iPad and the tablet PC in general. Tablet users as well as smart phone users are certainly going to fuel the online retail market for years to come.

A few key points:
  • 5 out of 10 tablet owners research products
  • 3 out of 10 tablet owners have used their device for online shopping
  • 3% of the nearly $150 billion spent online last year (US Consumers) came via mobile devices
Wall Street Journal

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