Thursday, August 25, 2011

Tablets Being Adopted By Older Crowd

According to a study by Nielsen, the demographics of Tablet owners are shifting...becoming much more popular with the older crowd. After my grandma adopted her cell phone and started texting like a teenager, the family decided to get her an iPad a few weeks back. I see her on facebook or her "Words With Friends HD" app all the time, we may need to upgrade her 3G data plan!

Now I fall into the orange category (25-34) and see that we are not representing well. I guess when you are trying to buy your first house and pay for diapers/formula the iPad isn't really a priority.

It looks like women are getting becoming more tolerable to hauling around an eReader or Tablet.

No comments:

Post a Comment

iPad, I'm Lovin' IT!