Apple took off the wraps on "Apple Store 2.0" this past weekend which essentially replaced thousands of paper signs with iPad 2 kiosks to improve the retail experience. Each iPad 2 includes interactive features for the nearby product being displayed along with a "specialist" button to bring the sales rep over to assist with a purchase.
Watch the video below for a preview of a 2.0 Apple Store
These iPads being used by Apple next to each iDevice or computer are special units attached to a mounting block which is glued to the main table.
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