Just a couple days ago, Toyota released a custom theme pack via Cydia as an advertisement for the 2011 Toyoto Scion tC. It was certainly a ballzy move for a large company to promote a vehicle through an "underground" store such as Cydia. There are around 10 million Apple devices that are jailbroken, this is a large audience to launch an ad campaign.
It would be difficult to ignore Apples request for the Cydia theme removal, the invalidating any deal that Toyota had with ModMyi. Apple doesn't like the jailbreakers, even though the DCMA updated their rules observing jailbreaking within a consumer's right.
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