Wednesday, April 13, 2011

Content Engagement On The iPad

Out of the 1430 respondents to a Google AdMob survey, 28% respondents stated that their tablet has become their "primary computer" in the household. Still 43% are spending more time on their tablet than their desktop/laptop computers.

With 84% of respondents playing games on their iPad, compared to only 61% who use their iPad to consume the news. 46% of those surveyed use their tablets to read e-books, I bet this percentage is higher for a survey of Kindle or Nook owners!

Here is the entire detailed survey results

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iPad, I'm Lovin' IT!