Thursday, January 27, 2011

Netflix Hours Viewed On Apple TV, iPad

In their earnings release, Netflix revealed that the number of hours spent viewing Netfix on Apple TV has passed the number of hours on the iPad. This seems a little backward as Apple has sold 15 million this to just over 1 million new Apple TVs.

This is probably due to the fact that over half of Apple TV owners have a Netflix streaming compared to only 10% of iPad owners downloading the Netflix app.

Netflix press release:

The devices with large installed bases – meaning Windows and Mac laptops, Sony PS3, Microsoft Xbox, and Nintendo Wii – are the most popular devices for watching instantly from Netflix. AppleTV has done very well for us, and in just four months has passed the also-growing iPad in Netflix viewing hours. The Roku player remains a strong performer. Our iPhone and Windows phone applications are very popular, and we’ll have support for several Android phones this year. While Google TV has not yet gone mainstream, the concept of Android and Chrome built into televisions and Blu-ray players is powerful; we’re confident that they will be very successful, and we are investing in our Google TV application. Blu-ray players and TVs with Internet connectivity are the big growth categories for us, as more and more providers are building in Wi-Fi across their product lines.

I enjoy watching Netflix on my Apple TV, I have watched a few movies through iTunes rentals...but this has had varied success.

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