Monday, October 25, 2010

Most iPad Owners Have Paid For Content

A Nielsen Company survey shows that a surprising number of iPad owners have NEVER downloaded an application! 1 in 3 have never downloaded an app from the Apple store... A majority of iPad owners have already paid for content, 63% who had downloaded a paid app, and 5% who had only downloaded a free app. This leaves 32% of iPad owners asked said that they “didn't download an app.”


Games are the top choice which comes as no surprise...a total of 62% of those surveyed having bought a game app, books (54%) and music (50%) followed.

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