Monday, September 13, 2010

Amazon Attacks Apple

Amazon is picking a fight with Steve Jobs’ magical iPad. Amazon aired a new TV commercial highlighting the problems of reading an iPad in direct sunlight earlier today.




Nearly all LCD displays have problems in direct sunlight and the iPad is no exception. Amazon on the other hand uses e-ink which looks more like traditional newsprint and is very readable in sunlight. It’s e-ink display has long been a key selling point for Amazon's cheap $139 Kindle.

So it isn’t easy to read an iPad in direct sunlight...BFD. Why would you bring your $500-$830 bundle of awesomeness out to the pool when a $140 piece of plastic crap works fine...

Oh, did you want the internet in COLOR?

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