iSuppli is estimating that the iPad will account for about three quarters of global tablet shipments, and that no viable competitor to the iPad is expected to be released until at least 2011. The iPad is expected to account for 74.1% of global tablet shipments this year, with the remainder consisting of a mix of older products. Despite the expected arrival of some "real" competitors next year, Apple is expected to keep a 70.4% market share, according to iSuppli. The following year, Apple is expected to maintain control of nearly two-thirds of the market as competitors try to match Apple on applications and content.
Given the amount of new tablets currently in the works, the iPad’s market share is indeed poised to drop, but at a much slower pace than what the competition would like. Still according to iSuppli, after the release of the first iPad competitors in 2011, Apple’s market share is still expected to be as high as 70 percent. As we predicted in an earlier post, the iPad market share should stabilize at around 60 percent by the end of 2012.