Tuesday, July 27, 2010

Selfish Elite, iPad Owners

According to a new study the psychological profile of iPad owners can be summed up as “selfish elites” while have-not critics are “independent geeks.”

Which is why we should stick to the science.

Consumer research firm MyType conducted the study, in which opinions of more than 20k people were analyzed between from the iPad launch in March to May. The firm’s conclusion was that iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness.

96 percent those most likely to criticize the iPad, on the other hand, don’t even own one (updated). They tend to be...

“self-directed young people who look down on conformity and are interested in videogames, computers, electronics, science and the internet,”
Koelkebeck said.

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