In the space of three short years Apple's iPhone has managed to humiliated the entire cellphone industry. Jumping into the cell phone market in 2007, Apple has laid waste to incumbents like RIM, Nokia, and Sony Ericsson until you look at these two charts from Goldman Sachs.
The chart below is comparing the total handset industry profits since 2005...
Apple (light blue)
Everyone else (RIM, Nokia, HTC, Sony Ericsson, Motorola etc.)