Wired has promoted the opportunities for publishers on Apple's new iPad.
"We decided this was the big one," Wired editor Chris Anderson said last winter, even before Apple would comment on the yet unnamed gadget rumor.
Now it's time for Anderson to put his money where his mouth is. After nearly a year of laboring on a tablet computer edition of the magazine, Wired planned to begin selling the application in Apple's digital newsstand Wednesday.
You'll have to pay $5 for each issue, this is the same as the cover price for the printed version of Wired. Will readers pay for an app when the Web site is free and just a few clicks away. Subscriptions, which in the case of Wired's print edition can bring the cost down to $1 per issue, aren't available yet through the iTunes store.