No Color For Kindle

Amazon plans to introduce the next version of its Kindle electronic reader book in August, according to two people familiar with its plans.

The device will be thinner and have a more responsive screen with a sharper picture, they said, who didn’t want to be identified because the plans aren’t public. The new Kindle won’t include a touch screen or color, they said.

Amazon's Jeff Bezos doesn't see a color Kindle hitting the market anytime soon. Slapping color into an Eink device is "technically very difficult" said Bezos during a brief session at the shareholder meeting. It is easier to integrate color into a device when the product uses an LCD screen, but it's still less of an ideal reading experience than the e-ink format.

The Kindle currently sells for $260, the same price as the Nook. Sony sells its touch-screen device for $200. The iPad starts at $500.