Thursday, May 6, 2010

AT&T Exclusive iPhone Extended With iPad

Thanks to the extremely flexible and moderately priced iPad 3G data packages, Apple decided to extend the AT&T iPhone exclusive agreement until the start of 2011.

AT&T's exclusivity window for the iPhone in the United States has been the subject of some debate, with early claims pegging it at five years being disputed by other reports that AT&T initially had a two-year agreement that extended through mid-2009 but gained an extra year when it increased the handset subsidies paid to Apple. A report from early last year suggested that AT&T was searching for a way to extend its exclusivity for yet another year until mid-2011, and its iPad data pricing offer may have been a means to get halfway to that goal.

AT&T picked up six more months of exclusive access to Apple's iPhone thanks to the data plan it offers for the iPad, says Broadpoint AmTech tech analyst Brian Marshall.

In the run up to the debut of the iPad, Brian said it was a "certainty" that the iPad would be on Verizon. That didn't happen.

Brian says he was "floored" when Verizon didn't get the iPad, as many sources told him it would happen. In an interview with ComputerWorld, he says "AT&T had to do something dramatic to get the iPad."

That "something dramatic" is the 3G pricing. iPad owners don't have to sign up for contracts, and they get data plans for cheap.

Doesn't anyone care about the quality of service?

No comments:

Post a Comment

iPad, I'm Lovin' IT!