Wednesday, April 14, 2010
Streaming TV On iPad
The Wall Street Journal took a look at ABC's HD iPad App for the iPad ten days after the device's launch, revealing that users have streamed at least part of 650,000 television episodes in what the network deems a very successful launch.
The network said that in the 10 days since the iPad's debut, its TV-show watching iPad App has been downloaded 205,000 times, giving the Walt Disney Co. unit a presence on nearly half the 450,000 devices that Apple says it has sold. Moreover, users have watched at least part of 650,000 television episodes using the app, generating "several million" ad impressions, according to an ABC spokesman, although the precise number is still being calculated.
This report notes that ABC has been offering on the iPad the same traditional 30-second ads from a host of advertisers that are seen by television audiences. HD iPad Apps are finally making my iPad seem worth the money!