Television personality Oprah Winfrey, who in the past boosted sales of the Amazon Kindle by praising it on her program, recently declared herself a fan of Apple's iPad for an audience of millions to see.
Winfrey praised the iPad, which she called "amazing," in a conversation on her show last week with tech analyst Omar Wasow. She highlighted the device's abilities as an e-reader, noting that the its touchscreen allows books to "move," and proclaimed that Apple's new hardware would "change the way kids learn."
Above: Oprah shows off an amazing new e-book, Alice for the iPad... It uses the iPad's accelerometer to update the classic tale of Alice in Wonderland. The pictures spring to life.
The TV host also mentioned the Kindle when talking about the iPad, noting that the Amazon Kindle application allows users to read their books on the iPad. She said that unlike the Kindle, the iPad has a backlit screen, which allows for reading in the dark, sharing photos, and playing games like Scrabble. "Gosh, those Apple folks," she said.
According to The Wall Street Journal, the TV host even referred to her ownership of Amazon's e-reader in the past tense, stating she "had a Kindle." A spokesperson for Winfrey later clarified and said she uses both devices.
Given her huge fanbase, it will be interesting to see how much impact Oprah’s praise will have on iPad’s already strong sales.