Thursday, April 8, 2010

Joule, iPad Stand

Element Case, purveyor of extremely tacky, logo-laden cases for the iPhone, has been to finishing school and come away with a sense of aesthetic taste. The Joule stand for the iPad manages to be minimalist, functional and desirable.

The stand is simple. A CNC-machined cylinder has a velvet lined slot in its polished aluminum to hold the iPad by its bottom edge. A metal rod juts from the back to stop the cylinder from rolling back, and provides enough resistance to let you actually use the touch-screen without tipping it over. You can yank this rod from the hole and replace it in either of two more for angle adjustment, whereupon it snaps magnetically into place. The stand also has a cutout to let you get at the home button, and a hole to channel the speaker’s sound to the front.

There’s a lot to like, except the price. The Joule will cost you $130, available now.

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iPad, I'm Lovin' IT!