How did Smule's Magic Piano application make it to number 3 on the paid iPad app charts?
By cutting the price of the application by 67%, and getting featured in a viral YouTube video.
When the iPad launched, the app cost $2.99. Now it costs $0.99.
We asked Smule CEO Jeff Smith if the price cut is what led to the increased sales. He says "We're not sure. Our sense is the price change had a material impact and doubled downloads."
More important than the price cut is the video of a cat playing with an iPad that went viral last week, Jeff says.
You can see below at about the 1:12 mark, the cat's owner opens the Smule app. The cat goes nuts playing with it. The video has over 4 million views as of this writing.
Iggy is 6 year old male cat, who has always been exceedingly curious and technologically inclined.
Don't worry...the screen is fine, cat's claws are not as hard as glass. Don't declaw your cat! its like lopping off your fingers at the last joint! trim their nails instead :)