According to the report, the Wall Street Journal's iPad edition will cost $17.99 per month. An advertisement-free version of Esquire may cost $2.99, which is $2 less than the newsstand price. Men's Health will charge the same $4.99 as it does for the print version, but it will also offer a “preview issue” supported by advertising for Gillette Odor Shield.
Thing is, lots of magazines (including PCWorld) already sell digital versions for PC, Mac and iPhone through a company called Zinio, which distributes but also helps develop digital magazines. Next month, Zinio will bring its magazine library to Apple's iPad, presumably using a Zinio reader app similar to the one that's currently in the iPhone App Store.
According to the WSJ report, Esquire hasn't finalized its iPad plans, and no publisher is ready to start offering subscriptions. Zinio's offerings, by comparison, are a lot like print: A single magazine costs around $2 to $5, and a full year is much cheaper, maybe $10 to $20. I hope that's the model iPad magazines go with, no matter who's creating them
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iPad, I'm Lovin' IT!